Designing Better Experiences Through Content, Systems, and Collaboration
For more than twenty-five years, I have worked at the intersection of design, content, technology, and operationsโhelping organizations transform complex information into accessible, engaging, and effective experiences.
My career has never followed a traditional path. I've led bookstore teams, launched publishing ventures, designed books and websites, managed production operations, developed content systems, and supported the delivery of healthcare information to audiences across Canada. While the industries and roles have evolved, the common thread has remained the same: creating better experiences for the people who rely on the information we produce.
Today, I serve as Production Manager at Canada's Drug Agency, where I lead a publishing production team responsible for delivering health technology content across multiple digital formats. Prior to that, I served as Digital Publishing Specialist, helping develop and optimize the systems, workflows, and technologies that support the Canadian Journal of Health Technologies.
Alongside my corporate career, I founded Purple Penguin Book Design, a creative consultancy that has helped authors, publishers, nonprofits, and businesses bring their ideas to life through thoughtful design and digital publishing solutions. I also continue to lead Dragon Moon Press, an independent publishing company where I oversee creative direction, production, marketing, and business operations.
Across these roles, I have developed expertise in:
- Design Leadership
- Information Architecture
- Digital Publishing
- Content Systems
- Accessibility
- HTML & CSS
- Workflow Design
- Localization & Multilingual Publishing
- Creative Operations
- Team Development
What excites me most is solving problems that sit between disciplines. I enjoy bringing together designers, writers, editors, developers, researchers, and stakeholders to create systems that make complex work easier and improve the experiences people have with content and technology.
Whether I'm leading a team, designing a workflow, building a publication, or helping an organization navigate change, my focus is always the same: creating clarity, improving collaboration, and delivering work that has lasting impact.
My Approach
I believe the best digital experiences emerge when design, content, and technology are treated as partners rather than separate functions.
My leadership style is grounded in curiosity, collaboration, and continuous improvement. I value thoughtful processes, clear communication, and creating environments where people can do their best work. Over the course of my career, I have learned that successful teams are built not only through expertise, but through trust, shared purpose, and a commitment to learning.
Those principles continue to guide my work today.
"The greatest obstacle to discovery is not ignoranceโit is the illusion of knowledge."
Daniel J. Boorstin
https://www.linkedin.com/in/gwengades/
Quick Facts
- 25+ Years Experience
- Production Manager, Canada's Drug Agency
- Founder, Purple Penguin Book Design
- Publisher, Dragon Moon Press
- Former Digital Publishing Specialist
- Leader of teams ranging from 3 to 25 people
- Specializing in digital publishing, accessibility, content systems, and information architecture
In a time of drastic change, it is the learners who inherit the future.
Eric Hoffer