Helping Authors and Organizations Bring Ideas to Life
Overview
For more than two decades, I have operated Purple Penguin Book Design, a creative consultancy focused on design, publishing, and digital content solutions.
Through Purple Penguin, I have partnered with authors, publishers, nonprofits, and businesses to create books, websites, digital publications, marketing materials, and content systems that connect with audiences and support organizational goals.
The Challenge
Every project presents a unique combination of content, technical requirements, business objectives, and audience needs.
Clients often arrive with complex information, unclear processes, or disconnected systems that make content difficult to create, manage, or deliver effectively.
My Approach
I guide projects from concept through delivery, combining strategic thinking, user-focused design, and production expertise.
Typical engagements include:
- Information architecture and content organization.
- Website design and content publishing.
- Ebook and digital publication development.
- Accessibility and usability improvements.
- Workflow optimization and production planning.
- Visual identity and publication design.
- Technical consulting and training.
Leadership & Collaboration
Success depends on understanding both the client's goals and the audience's needs.
I regularly collaborate with authors, editors, designers, developers, marketers, and publishing professionals to align creative vision, technical requirements, and business objectives.
Outcomes
Over the past twenty-five years, Purple Penguin has helped clients launch books, websites, digital publications, and communication initiatives that are both visually compelling and operationally sustainable.
Areas of Expertise Demonstrated
Digital Experience Design • Information Architecture • HTML & CSS • Accessibility • Content Strategy • Design Systems • Client Leadership • Workflow Design • Creative Direction
The best way to predict the future is to create it.
Peter Drucker